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is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/f1c5ebf2-2245-466a-b201-939aef040ca6/Screen+Shot+2024-12-02+at+6.43.30+PM.png My work - Make it stand out Updated landing page https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/f6171e4b-7e74-4cf7-a415-ed262d9abbaa/2.jpg My work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/769dc4bd-3405-4930-807b-60f1bbdbbf0a/3.jpg My work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/e050c3cc-10b5-44a0-b815-e27c4c63f08e/4.jpg My work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/6640d48d-b651-4b27-a0f3-d46aac27fad6/5.jpg My work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/64a7dc62-85d6-4a0d-8dcf-ecdd8553a0c2/6.jpg My work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/1733205479985-PV8Y48VNA1BH0HLW99WT/Screen+Shot+2024-12-03+at+12.47.04+AM.png My work https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/1733205479623-6JT2JHM2T6QSN61DXYTF/Screen+Shot+2024-12-03+at+12.47.38+AM.png My work https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/1733205480286-1VM1XTHBROLPG9ISNUIC/Screen+Shot+2024-12-03+at+12.48.02+AM.png My work 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out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/8303e50d-7772-4cd4-8d8f-0f600f1ab007/Screen+Shot+2024-12-03+at+5.38.12+PM.png My work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/f89864b6-2146-494f-b524-2e49571fb1c0/Screen+Shot+2024-12-04+at+3.21.13+PM.png My work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/70f00835-37df-42a0-8e31-1859ebe9051c/Screen+Shot+2024-12-04+at+3.20.27+PM.png My work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/8d984698-d18a-409c-b9e9-e9d0a42b0239/Screen+Shot+2024-12-04+at+3.20.39+PM.png My work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/9811549c-6d9f-498e-aedc-d764478ef746/Screen+Shot+2024-12-04+at+3.20.51+PM.png My work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/b79fe606-9489-43ea-a913-cad1a41ab21e/unnamed.jpg My work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/f59112e8-9c4b-4376-8a22-ecd81bba68de/Slide%2B7%2BStore%2BOverview%2BUHG-%2BSept%2B2021Final%5B30%5D.jpg My work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/37fc42cc-905b-41e6-a386-5b8703947862/aetna+ranks+.jpg My work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/1280a09b-c8d8-41d7-b4c9-0897a0fb0c27/Screenshot+2025-10-08+at+10.43.13%E2%80%AFAM.png My work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wordswithfred.com/blog daily 0.75 2024-12-13 https://www.wordswithfred.com/blog/2024/12/12/healthy-bytes-2-breast-cancer-detection-searchgpt-ai-model-showdown-and-the-future-of-ai-in-healthcare monthly 0.5 2024-12-13 https://www.wordswithfred.com/blog/2024/12/12/healthy-bytes-4-ai-tackles-hearing-mri-scans-and-stroke-care monthly 0.5 2024-12-13 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https://www.wordswithfred.com/blog/ux-best-practices-2022 monthly 0.5 2022-12-17 https://www.wordswithfred.com/blog/brand-voice-checklist monthly 0.5 2024-12-13 https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/1574365372111-BDNMQ6SP1T1Y1W7KKRUO/man-wearing-black-and-white-stripe-shirt-looking-at-white-212286.jpg Blog - Brand Voice 101 https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/1574365075556-SI18OG79DQRRM3MXXY6Z/bowling-bowling-pins-business-illuminated-344029.jpg Blog - Brand Voice 101 - Brand voice and bowling? I’ll explain… https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/1574365637178-22BR3MWW8NMJOXSN51BH/woman-s-hand-using-a-pen-noting-on-notepad-6360.jpg Blog - Brand Voice 101 https://www.wordswithfred.com/more-about-me daily 0.75 2026-03-24 https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/1573060685271-KR9MMQO90GP1SIHIVFIS/10985520_10153611004032564_2037372383565017055_n.jpg More about me - Fred Sosa Copywriter | Ux Writer | Content Designer | Content Strategist https://www.wordswithfred.com/new-page daily 0.75 2019-02-11 https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/1549923323725-G1TLWD0NZ5KPWP5F159T/Converted.jpg New Page https://www.wordswithfred.com/work-with-fred daily 0.75 2026-03-24 https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/1565725428301-KZFW344K6UC00J695W71/arts-and-crafts-close-up-collaborate-951236.jpg Work with me - But first tell me a little about you… https://www.wordswithfred.com/welcome daily 1.0 2026-03-26 https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/4bbe5810-98e1-4a0f-92c9-4e499ddb503f/A89CEAC5-BEC2-41AB-B4A7-40A112B11BE6.png Welcome https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/1774371779360-WBE4LURUMQUXAWRKKA55/Google-Logo.wine.png Welcome https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/1774371810657-DJRJFJXQ7A35QO3S50JB/Microsoft_logo_%282012%29.svg.webp Welcome https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/1774371756097-OSS4KZOHINQRNMSEZE4C/American_Express-Logo.wine.png Welcome https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/1774371740438-3TKRB4K7WIBY1XSQISMJ/Aetna-Logo.png Welcome https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/1774371773387-W430VXDEBKK78XGNMIFZ/CVS_Health_logo.svg.png Welcome https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/1774371824196-8SHSGJVPY6UETIDNEGEE/UnitedHealth-Group-Logo-1977.png Welcome https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/1774371872810-9JEXIC9GYC9KZ3M9EB8J/Optum_logo_2021.svg.png Welcome https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/1774371789496-2VONUGQK4BKCNNKL87GW/hallmark-4-logo-png-transparent.png Welcome https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/1774374252785-XSFAIALFJSBSASKEUWHC/Right%2BFrame.png Welcome - Optum Store E-commerce, Care & Prescription Platform Built from 0 to $200M+ in revenue and 1M+ users in under two years Led end-to-end content design across ecommerce, telehealth, and prescription experiences from initial concept through launch. https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/dcc28c48-15c9-45ca-96e6-e59d2f1e4370/Screen%2BShot%2B2024-12-02%2Bat%2B5.44.26%2BPM.webp Welcome - Health Navigator RVO Health & Optum Improved task completion by 15% and usability scores by 12% by transforming complex symptom flows into clear, guided experiences Designed end-to-end UX content for symptom input, follow-up questions, and results experiences. Turned clinical, technical logic into conversational, empathetic guidance that built trust and reduced anxiety. Reduced drop-off and input errors by clarifying instructions, examples, and decision points. https://images.squarespace-cdn.com/content/v1/5c5b54ddd74562bd6398d566/1774374377737-KR8I6MZEISSEDQUTHUWR/Information-Architecture-%281%29.webp Welcome - Optum Now Navigation & Information Architecture Designed and scaled a research-backed navigation system that improved findability, usability, and task completion Defined initial navigation labels, category groupings, and structure from the ground up. Led content design for navigation, aligning language with user mental models and search behavior.